A Ghostwriting Studio

LinkedIn posts in your voice. Written by a studio you'll never see.

For fractional executives and independent consultants who know LinkedIn drives pipeline — but don't have fifteen hours a month to write posts that sound unmistakably like them.

F The Fractional Pen
8
Clients max at a time
48h
Response time
100%
Async · no calls

You already know what to say.

You've spent a career developing opinions that matter. You know exactly why founders keep making the same pricing mistake, why most Series A operating models are built backwards, why category design is mostly theater.

The problem isn't that you have nothing to say. It's that writing four polished posts a week takes twelve hours you don't have.

So you post once every six weeks, feel guilty about it, and watch someone with half your experience build a pipeline because they post three times a week with content you know isn't as good as what you'd write yourself.

That's the gap we fill. You bring the perspective. We bring the discipline.

Built for people who already have a full calendar.

Step i · Request

A short qualification.

You submit a five-question form — name, role, LinkedIn, tier interest, and what you want the content to actually do. Three minutes.

Step ii · Proposal

A proposal & invoice within 24 hours.

If it's a fit, you'll receive a brief, specific proposal and an invoice with card and bank-transfer options. If it isn't, we'll tell you why and suggest where to look instead.

Step iii · Voice

Your Voice Profile, built from your work.

After payment, you share 15+ writing samples — old posts, articles, memos, emails. We build a Voice Profile mapping your rhythm, vocabulary, and contrarian angles. Every post is measured against it before delivery.

Step iv · Delivery

One Google Doc, every month.

Your posts arrive as a single doc on the same date each month. You comment directly. One round of revisions included. Post on your schedule — or have us batch-schedule them.

Three shapes of engagement.

Foundation
For those just starting to treat LinkedIn seriously.
$697
per month
  • 10 LinkedIn posts per month
  • Delivered as one Google Doc
  • One round of revisions included
  • Monthly voice-profile refinement
  • Email support, 48-hour response
Request engagement →
Executive
For those using LinkedIn as their primary pipeline source.
$1,797
per month
  • 20 LinkedIn posts per month
  • 4 carousel post scripts per month
  • Two rounds of revisions included
  • Monthly strategy note
  • Quarterly profile optimization
  • Priority email response (12 hrs)
Request engagement →

Engagements are month-to-month with no lock-in. After a short qualification, you'll receive a proposal and invoice within 24 hours. Pause or cancel anytime with one email.

Payment
Credit & debit card ACH / bank transfer PayPal

Three clients. Three voices. One topic.

Every executive we work with has a different voice. Below is the same argument — pricing is strategy, not math — written three different ways for three different personas.

Topic: pricing is strategy
Persona
A former operator. Ex-CRO. Writes like she runs a board meeting.
Most pricing work I see is a calculator exercise. COGS, target margin, competitor check, done. That's not pricing. That's arithmetic. Pricing is the single most powerful positioning decision you make. It tells the market who you're for, what you're worth, and what you refuse to compete on. Change the number, you change the buyer. Change the buyer, you change the company. Most founders spend six months on brand and six minutes on the price tag. Then wonder why the wrong customers keep showing up.
Persona
A fractional CFO who reads philosophy on weekends. Long sentences, careful argument.
There's a quiet assumption baked into most pricing conversations — that the number is a conclusion, something you arrive at after weighing costs and comparables and market willingness to pay. I've come to think the opposite is closer to the truth. The number is a premise. Everything else — the customer you'll attract, the expectations you'll set, the kind of company you'll end up building — flows from it. Which is why pricing discussions that start with "what does the math say" tend to produce companies that look indistinguishable from their competitors. The math will always say something reasonable. Reasonable is how you end up in the middle of a crowded market. The more useful question, I've found, is this: what kind of customer do we want, and what price tells that customer we're the right fit? Start there. The math sorts itself out after.
Persona
A fractional CMO who's tired of best practices. Short punches. Unafraid.
Unpopular opinion: your pricing consultant is probably wrong. Here's what they'll tell you: benchmark the market, understand willingness to pay, find the optimal point on the demand curve. Here's what they won't tell you: none of that matters if you're trying to charge enterprise prices to an SMB buyer, or SMB prices to an enterprise one. The math is correct. The strategy is broken. Price is not a spreadsheet output. It's a signal. $50/mo says "self-serve, no hand-holding, cancel anytime." $5,000/mo says "we'll be in Slack with you Monday." Same product, totally different companies. Before you benchmark anything, decide which company you want to run. Then price like you mean it.

We run quietly.

The Fractional Pen is a small ghostwriting studio built specifically for fractional executives and independent consultants. We do not run a content agency. We do not take marketing clients. We do not chase scale.

The studio operates anonymously by design. Our clients hire us to disappear into their voice, and our own name appearing next to theirs would defeat the entire purpose.

What we will tell you: the principal has over a decade of commercial leadership experience in B2B markets, an MBA, and a background running product lines in technical and regulated industries. Which is to say — we understand executive positioning the way our clients do, because we've lived inside it.

We cap the studio at eight active clients. When we're full, we're full. The waitlist is real.

— The Fractional Pen

Things we get asked.

How is this different from a content agency?
Agencies produce content for brands, at scale. We produce a small volume of content for individual executives, specifically written to sound exactly like them. Our work should be indistinguishable from something you wrote yourself at 6am after a strong cup of coffee. If you wanted generic thought-leadership content, you'd hire an agency for half the price.
Do you use AI?
Yes — as a tool, the way a professional writer uses a dictionary or a research assistant. Every post is drafted, edited, and voice-matched by a human. If the final product reads as AI-generated, it has failed our internal standard. We will never send you a first draft from a machine with a human name on it.
Why async-only?
Because our clients are fractional executives — they are on calls all day for other clients. Adding another recurring call to their week is the opposite of what they hired us for. Everything happens over email and Google Docs. One round of comments per month per batch. That's it.
How do you match my voice?
You share 15+ samples of your writing — old LinkedIn posts, newsletters, articles, long Slack messages, anything. We build a Voice Profile document mapping your sentence rhythm, preferred vocabulary, contrarian angles, and recurring themes. Every post gets measured against the Profile before it leaves our studio. After month one, you'll receive drafts that read so close to your voice you'll have to check if you actually wrote them.
What payment methods do you accept?
We invoice in USD. Payment accepted via credit card (Visa, Mastercard, Amex), ACH / bank transfer for clients in the US, EU, and UK, and PayPal on request. Invoices are issued monthly and payable within seven days.
Can I cancel?
Yes, any time. One email ends the engagement. No lock-in periods, no cancellation fees, no consultation calls required. You get what you paid for in the current month; the next month's invoice simply doesn't issue.
Why only eight clients?
Because we can't do this work at scale without the quality falling off. Above eight clients, we'd have to hire and train — and anyone we hired wouldn't match the voice-matching standard we can hit ourselves. The cap isn't artificial scarcity marketing. It's the actual capacity ceiling of one person doing this well.

A three-minute qualification.

Five short questions. If it's a fit, you'll receive a proposal and invoice within 24 hours. If it isn't, I'll tell you why — and suggest where to look instead.

There are no wrong answers. Be candid.

Thank you — your inquiry is in.

I'll review it personally and respond within 48 hours from info@thefractionalpen.com. If nothing arrives, please check your spam folder — Gmail occasionally routes first emails there.